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Qualifications
Qualifications
  • Solid managerial & administrative experience
  • Exemplary communication & team-building skills
  • Ability to manage multiple tasks in a pressured environment
  • Dedication & drive as an independent self-starter
  • Exceptional attention to detail
Professional Skills
Marketing Strategy
  • Strategized marketing campaigns to promote e-commerce website to businesses & users
  • Constructed online advertising campaign through Google AdWords for Lammar Offset Printing with an average click-through-rate of 2%
  • Established social networks for promotions
  • Enhanced all websites with Search Engine Optimization
  • Tracked traffic to websites using Google Analytics
Web Design Skills
  • Assembled online portfolio of previous work at www.TracyMak.com
  • Conceptualized & set-up websites for music, printing, restaurant, real estate and travel companies
  • Produced weekly newsletters & cyberflyers for email campaigns
  • Designed graphics & animations for websites
  • Created blogs for company updates utilizing WordPress
Technical Skills
  • HTML Coding & CSS
  • Macromedia Dreamweaver
  • Adobe Photoshop & Image Ready
  • Macromedia Flash
  • Basic SEO
  • Google Analytics & AdWords
  • Microsoft Office
  • 80 WPM Typing
Leadership Skills
  • Founded an annual philanthropy event raising over $1,700 for Special Olympics
  • Relay for Life Team Captain (2007 & 2008) – Led teams to raise $4,215 for the American Cancer Society
  • Realizing and addressing Issues in our Culture and Education (R.I.C.E.) Conference Coordinator – Hired professional speakers, managed two planning committees and redesigned conference website
  • VP of Academic Enrichment – Pioneered organization’s annual academic recognition ceremony
International Experience
  • Bi-Lingual: English, Cantonese, Mandarin (conversational)
  • Studied abroad in Taiwan with an emphasis in Chinese Language and Culture
Training & Human Resources Skills
  • Hired & trained ten telemarketers at Larcom Inc.
  • Built database for employees to enter sales lead data
  • Assisted partner travel agents in designing their own website
Writing Skills
  • Authored copy for advertisements & press releases
  • Proofread all promotional documents & websites
Employment History
Larcom Inc. | 2009
Marketing Coordinator – Detroit, MI
Image Tours Inc. | 2008-2009
E-Marketing Intern – Grand Rapids, MI
Grand Valley State University-Office of Multicultural Affairs | 2008-2009
Receptionist – Allendale, MI
Owens Corning Basement Experts | 2006
Marketing Representative – Auburn Hills, MI
Education
Grand Valley State University
Allendale, MI | 2005-2009
Bachelor of Business Administration
Major: International Business and Marketing, emphasis in Chinese Language
Honors College
National Taiwan Normal University
Taipei, Taiwan | Summer 2007
GVSU Study Abroad, emphasis in Chinese Language and Culture