Resume
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Qualifications
Qualifications
- Solid managerial & administrative experience
- Exemplary communication & team-building skills
- Ability to manage multiple tasks in a pressured environment
- Dedication & drive as an independent self-starter
- Exceptional attention to detail
Professional Skills
Marketing Strategy
- Strategized marketing campaigns to promote e-commerce website to businesses & users
- Constructed online advertising campaign through Google AdWords for Lammar Offset Printing with an average click-through-rate of 2%
- Established social networks for promotions
- Enhanced all websites with Search Engine Optimization
- Tracked traffic to websites using Google Analytics
Web Design Skills
- Assembled online portfolio of previous work at www.TracyMak.com
- Conceptualized & set-up websites for music, printing, restaurant, real estate and travel companies
- Produced weekly newsletters & cyberflyers for email campaigns
- Designed graphics & animations for websites
- Created blogs for company updates utilizing WordPress
Technical Skills
- HTML Coding & CSS
- Macromedia Dreamweaver
- Adobe Photoshop & Image Ready
- Macromedia Flash
- Basic SEO
- Google Analytics & AdWords
- Microsoft Office
- 80 WPM Typing
Leadership Skills
- Founded an annual philanthropy event raising over $1,700 for Special Olympics
- Relay for Life Team Captain (2007 & 2008) – Led teams to raise $4,215 for the American Cancer Society
- Realizing and addressing Issues in our Culture and Education (R.I.C.E.) Conference Coordinator – Hired professional speakers, managed two planning committees and redesigned conference website
- VP of Academic Enrichment – Pioneered organization’s annual academic recognition ceremony
International Experience
- Bi-Lingual: English, Cantonese, Mandarin (conversational)
- Studied abroad in Taiwan with an emphasis in Chinese Language and Culture
Training & Human Resources Skills
- Hired & trained ten telemarketers at Larcom Inc.
- Built database for employees to enter sales lead data
- Assisted partner travel agents in designing their own website
Writing Skills
- Authored copy for advertisements & press releases
- Proofread all promotional documents & websites
Employment History
Larcom Inc. | 2009
Marketing Coordinator – Detroit, MI
Image Tours Inc. | 2008-2009
E-Marketing Intern – Grand Rapids, MI
Grand Valley State University-Office of Multicultural Affairs | 2008-2009
Receptionist – Allendale, MI
Owens Corning Basement Experts | 2006
Marketing Representative – Auburn Hills, MI
Education
Grand Valley State University
Allendale, MI | 2005-2009
Bachelor of Business Administration
Major: International Business and Marketing, emphasis in Chinese Language
Honors College
Bachelor of Business Administration
Major: International Business and Marketing, emphasis in Chinese Language
Honors College
National Taiwan Normal University
Taipei, Taiwan | Summer 2007
GVSU Study Abroad, emphasis in Chinese Language and Culture
GVSU Study Abroad, emphasis in Chinese Language and Culture
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